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Ashok Saraf to be conferred with Maharashtra Bhushan award

  Ashok Saraf: The Maharashtra Bhushan 2024             "Dhananjay Mane ithech raahtaat ka?"      D hananjay Mane ithech raahtat kaa? Every Maharashtrian laughs at this diaglogue histerically because this impromptu improvisation by actor Laxmikant Berde in the movie 'Ashi hi BanvaBanvi' reminds them their childhood. In the 80s Ashok Saraf and Laxmikant Berde worked together in several Marathi Comedy movies and most of them were box-office hits bringing the wave of Comedy films in Marathi Cinema. Both the actors started their careers from theatre, worked in Marathi and Hindi Films and Television in their careers. Their contribution to Marathi Cinema is immense. We lost Laxmikant Berde early, but every now and then when we watch 'Zapatlela' and 'Ashi hi Banvabanavi' Movies on TV, we feel that he is still alive and making us laugh. Sachin Pilgaonkar, Mahesh Kothare, Ashok Saraf and Laxmikant Berde rules Marathi Film industry for more than a decade. They g
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Movies Business: Superplexes the new big concept

     Superplexes: The next big concept in Cinema 



              Before the 21st Century started, there were majorly only single screen talkies in India. In Mumbai Gaiety-Galaxy added two more Screens one for Dubbed Hollywood movies like Jurassic Park and other for Hollywood Movies in English like Tomorrow Never Dies. Now it has total 7 Screens and it is known as G7 Multiplex. Watching movies in small single screen theatres like Arora in Matunga with my college friends was altogether different experience than watching movies in newly formed Multiplexes in the early 2000s. Gone are the days when we could watch movies in tickets below Rs. 100 and have Snacks and tea upto Rs. 50 in the interval times, Now you can't enter a Movie theatre if you don't have at least Rs. 1000 in your pocket. Shah Rukh Khan and NRI culture movies looked better when watched in Multiplexes while Salman Khan's Movies still had large audience in Single Screen theatres in those days. PVR Cinemas revolutionized cinema business with concept of Multiplex. 

       How many of you know what PVR Cinemas stands for? PVR stands for Priya Village Roadshow. It was private ltd company which ran Priya Cinema in Vasant Vihar, Delhi named after Priya Jaisinghani. Amritsar Transport Co. owner bought it in 1988 and his son Ajay Bijli reshaped it into PVR Cinemas in 1997. Ajay and his brother Sanjeev ensured exponential growth of PVR Cinemas by Mergers and acquisitions. PVR Cinemas started its first Multiplex Cinema in Saket Delhi in 1997. Now they have 846 Screens in 179 locations. They are not only serving India but also have presence in Sri Lanka now. PVR Pictures, Cinemax and SPI Cinemas are subsidiaries of PVR Cinema. In the year 2014, PVR Cinema introduced concept of Superplex format in Noida. By investing whopping Rs 48 Crores they created a 15 Screens Superplex in Noida which houses IMAX, 4DX,Gold Class,a playhouse and mainstream auditoriums. Multiplexes had 4-5 Screens, Superplexes will have minimum 10 Screens. PVR is all set to introduce Suplerplex concept to many more cities in India. They consider that's the future of Cinema. 

 Bollywood is going through worst phase. OTTs have gained huge popularity during Covid related lockdowns. South Indian movies are earning more than Bollywood Movies. INOX Leisure is showing FIFA World Cup matches in their 22 multiplexes hoping that crowd will come to Theatres atleast due to Football World Cup frenzy. In such negative atmosphere, how can 10+ Screen Superflexes will survive? Surely we all have this question in our Mind now. But the way we accepted Multiplex concept, we will equally accept Superplex concept in coming years because Bijli Brothers know how to make Weekends of Families entertaining. 

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